Selling on Social Media
E-COMMERCE, FACEBOOK, INSTAGRAM, MARKETING
Looking to reach new audiences without doubling your marketing spend? The solution is right at your fingertips, literally!
The answer is social media, and here’s why.
“Active social media users have passed the 3.8 billion mark with this number increasing by more than 9 percent (321 million new users) since this time last year” (Smart Insights, 2020)
Most of us are looking to make our brand name, and products as convenient as possible for consumers to purchase, right?
So why not position yourself on the platforms where your projected consumers are spending an average of 2 hours and 22 minutes per day (Statista, 2020)
Follow these quick tips on how you are going to convert these infinite scrollers to loyal consumers:
#1 - Choose your Advertising Objectives
The first step to selling on social media is to focus on not only what you want to promote, but why you want to promote it. This is true for every platform you decide to sell/advertise on.
Looking to increase your brand awareness? Create content that engages with your audience. Prompting consumers to ‘double-tap’, comment, follow and share.
Other goals could be:
Increase sales of products
Drive website traffic
#2 - Choosing the Right Platform for Your Target Audience
With a number of platforms to choose from, it may be helpful to utilize the ones that you already know and use.
The most popular being Youtube, Facebook, Instagram, and Twitter.
Be mindful of competitors and what platforms (or multiple platforms) they are using. Have you seen their advertisements?
Finally, consider demographics! If your target audience is millennials, then you may want to sell on Facebook and Instagram rather than Twitter and LinkedIn. (Lyfe Marketing)
First, take a look at Facebook. (Click here for instructions on how to create a Facebook ad)
Take Canva as an example.
Canva is a popular graphic design platform that allows users to create social media graphics and other visual content.
Notice how there is an eye-catching image, clearly branded and including the ‘Get Offer’ button prompting users to check out the latest subscription prices.
Now, look into utilizing Instagram posts, stories, and more.
Instagram advertisements look exactly like regular posts and appear right in your target audience's feed. To recognize them, they say “Sponsored” in the location field.
When setting up advertisements directed for your feed, the application allows you to specify target audiences, locations, interests, and more.
Based on demographic and psychographic information, sponsored content will look something like this.
Last but not least - don’t forget about Instagram stories! Instagram stories are short in length, and can quickly grab the attention of users.
If your business account has more than 10K followers, views will be able to ‘swipe-up’ on your highlights, bringing them directly to your landing page of choice.
If you are like the majority of Instagram pages (with a following less than 10K), direct your viewers to use the link in bio feature.
Below is a sponsored story from WIX, prompting users to download the latest E-Book by simply swiping up on the story.
Now, how about a shoppable Instagram feed?
"Instagram Shopping gives your business an immersive storefront for people to explore your products. With Instagram shopping, you can share featured products through organic posts and stories." (Instagram, n.d.)
When you have this feature installed, Instagram users will be able to see:
An image of the featured product.
A brief description of the product.
A direct link to where they can purchase your product.
Here's what it will look like on your feed:
Click here to follow Instagrams step by step process of how to turn on this fabulous feature.
There you have it. You’re all set to start planning your next Facebook and Instagram campaigns!
Want to learn more about Visually Speakings Social Media Marketing Packages? Reach out to our Social Media experts!