• Visually Speaking

What We Know About the New Instagram Update:


Within this new IG update, there is a lot to unpack!


While some users are making the most out of these new features, others are threatening to delete the app altogether?


Let’s take a look.


From new ad formats to Instagram Shop upgrades, and the emphasis on Reels, Instagram is constantly introducing new features for marketers.


The number one point we would like to make is - if you don’t understand the updated features, you can’t take advantage of them.


First things first - What changed?


Those of you who have recently logged into Instagram (almost everyone reading this blog, we would assume) will have noticed the change made specifically to the bottom navigation bar.


Users will now find the Reels and Shop feature where the 'create' and activity tab once was.