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  • Writer's pictureVisually Speaking

What to Post When You Have Nothing to Post:

Any good social media user has a content calendar ‘plan’.

A media plan is good for many things. For us, the number one benefit is the visual representation of what we have upcoming this week, month, and even year. (Sometimes, but even we aren’t that organized)

This representation lets us put together a timeline for projects coming up, and ones we have recently worked on. It allows us to add retrospective images, in which we can move around to create the best aesthetic on our feed.

It also gives us the kick that we need to meet our deadlines.

If we recently put together marketing material for a client, we want to get it to their inbox as fast as possible. Not to mention, we love creating the excitement of publishing our passion projects to our social channels.

In simpler terms - Planning your social media content ahead of time ensures that you consistently have valuable content going up. It also ensures that you don’t miss any important dates or deadlines.

So, the question is now… What do I Post When I Have Nothing to Post?

Here are a few tips and tricks for keeping your content exciting when, in reality, you’re stumped.

#1: Share Quotes

People think of quotes just as filler content. Which they can be. But if used effectively, they can increase your brand persona, and actually create engagement and conversation.

Let’s look at a local fitness studio, Spinco.

Spinco creates graphically pleasing content, to enhance their branding, and to hear from their clientele.

Another example is from the verified - Magnolia inspiration for life and home.

Within this content is a projection of their company values.

And, as always, the question included in the copy can create an easy call to action.

Whatever you do, just make sure that the quotes and design you use matches your brand.

#2: Behind the Scenes

Followers love transparency.

As much as they love an aesthetically pleasing feed, they are also looking to relate to your brand.

It’s time you share the products, people, and equipment that you used to get you from where you were - to where you want to be.

This clip we created for Colonial Countertops does just that.

#3: Stock Photography

Not feeling so creative today? Working from your PJ's on the couch?

Stock photo's have got you covered.

Although we don't suggest filling your feed strictly with stock photos, they can be a saving grace to enhance your aesthetic.

They make it possible to showcase your band's message in a way that you may not have access to at the present time.

There are tons of free stock photo websites that are right at your fingertips like - Unsplash, Pexels, Pixabay. For a small cost, if you are looking for something extra specific - use ShutterStock.

All in all,

The next time you are feeling lost on what to post, refer back to these ideas, or, reach out to one of our team members.

We'd be happy to help!

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